The brief was to develop a print ad which positioned Rethink as a leader in developing successful brand identity. The print ad would run in specific trade publications targeting potential clients.

Using 51 different brand strategy diagrams we developed an ad which cuts through this traditional agency approach by stating the obvious, you can spend a bunch of time having someone sell you on a confusing method or, you could come to Rethink and simply get good work.

Reaction was positive, potential clients who have worked with agencies in the past could relate to the traditional approach and felt it refreshing to see an agency stating the obvious.