The platform was designed in the mood of the movie. To pull the viewer into the thrilling world of “Hide and Seek” exciting and somewhat scary visuals were used and combined with sinister sounds like creaking doors or rain. Pictures and sounds were downloadable as screensavers, ringtones or MMS-stories. Creating and sending individual stories provided at least two intensive contacts.

The users could also invite friends to use the tool (viral feature).

The interest in the content was outstanding. 21% of all visitors carried out one of the offered actions.The movie started more successful than in any other European country with more visitors than expected.The MMS-composer was awarded “Best Media Based Interaction” at the Eyes & Ears Design Award 2005.