No one questions if technology can or will redefine the entertainment experience, the questions are how and when. An ambitious team of visionaries is leading this evolution with virtual reality, imagining a world where fans get to watch movies AND become a part of them. The result is more than just an engagement opportunity for fans, but the chance to become an active participant, sharing in the storytelling experiences and bonding with their favorite characters. We paired up with award winning filmmakers to bring this vision to life, giving consumers more than what they ever knew was possible. The result was a show stopping encore to one of the year’s biggest movies. THE MARTIAN VR EXPERIENCE unleashed the next dimension of cinematic viewing by enabling a dramatic entertainment experience where viewers can be a living, breathing part of the adventure.

The release of THE MARTIAN VR EXPERIENCE began with a sneak peek, carefully planned and orchestrated to coincide with Samsung’s launch of the first consumer edition of Gear VR. We then debuted the full experience on the world’s largest stage: The Consumer Electronics Show, where it was demonstrated to top influencers on The Samsung Gear VR, the HTC Vive and the Oculus Rift. The splash at CES was followed by a second showing at Sundance Film Festival’s prestigious New Frontier program.

Industry influencers and critics alike hailed the remarkable technology as the future of consumer entertainment. Mashable called the experience “delicious” and Engadget described it as “engrossing.” Variety noted that it was a “grand finale … that’s truly emotional,” and CNBC praised that “Fox is leading Hollywood’s push into VR.” Fast Company called it “Hollywood’s most ambitious VR experiment.”

Other top outlets that praised THE MARTIAN VR EXPERIENCE include Financial Times, Fortune, The Hollywood Reporter, International Business Times, Los Angeles Times, New York Times, Re/Code, USA Today, The Verge and The Wrap. That engagement extended to social media, where those same reporters shared the excitement with their followers and changed the conversation on how VR can and will be used in the future.