We turn sponsored links into a hunt for Easter eggs from the movie. The audience needed to search the answers to the questions asked in the ads. Whoever made it to the end had exclusive access to a number of arcade games that inspired the film.

Mysterious activation on Facebook that contained the first challenge and led to Google. In the search engine, we created a series of links sponsored with the elements of the film (DeLorean, names of the characters, etc). People went after the answers on Google and returned to the post to talk about it. People who clicked on the ad went to a Game Over video on Youtube and were challenged to go back and follow the game.

Average CTR: 19.68% (client record, previous campaigns peaked at 10.42%)

Comparison with the standard Adword campaign: 88% more successful

CTR Peak: 41%

Engagement in Facebook (average of other client posts is 3%): 7%

In addition to the numbers, the audience created a conversation in the comments of the post and did something surprising: asked to see more advertisement.