Cannes Lions

ADVERTISING AGENCY

HAPPY F&B, Gothenburg / FORSMAN & BODENFORS / 2009

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Overview

Entries

Credits

Overview

Description

The business objective is to communicate the agency in a way that seperates them from their competition and makes them memorable.

Execution

With more than 25 partners, the focus on the two surnames of the founders are less important. The short popular version F&B inspired to create a contemporary monogram. The thin line of the monogram becomes a playful theme to highlight infomation and seal presentations.

Outcome

Positive references from clients.

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