To advertise the agency among potential advertisers, specialized press and opinion leaders.

The agency’s work and philosophy were collected in a book whose cover shows a creative professional thinking. When you open the portfolio, a light bulb lights up over the character’s head. The light bulb produces real light. On the second cover, we see what’s “behind” that brilliant idea, demonstrating that creativity depends on the whole agency - not just the creative team - and that the agency must be engaged and working for the idea.

This portfolio followed its previous edition, “Gears” – shortlisted in last year’s Cannes Festival and winner of a Benny, a Chicago-based graphic arts award. It helped generate dozens of emails and phone calls from prospects, advertising students and professionals, agency searchers, and invitations for formal presentations. In January 2008, two months after its release, the agency landed 5 new clients, among which, Kia Motors Brazil.