The agency needed a crystal clear way to communicate their own brand. A script was written, and read at a manic pace to squeeze everything within the 3 minute limit. Then using entirely royalty free art work and our own original content, the film was created with it’s hectic editorial technique.

This film has galvanised a 240-office, global agency behind one mantra: “Famously Effective.” It is what we use internally to judge work, and it is the criteria by which we ask our clients to judge work. Most importantly, this film was used as the centerpiece of every single new business pitch in our New York office last year, of which they won a staggering 17 of 19 pitches.