The currency Direct Mailing brief was to design a Direct Mailer for CNBC – TV18, the leading Business Medium in India. This was meant to be a PR exercise and hence, had to reflect that the channel represents the language of business in India. It was to be sent out just after the national Union Budget announcement.

Since the brand speaks the language of business in India, we designed a typeface inspired by the elements of Indian Currency. The typeface reflects the richness and diversity of Indian culture, through the currency booklet.The size, the format, and the way it is tied together as a package is all inspired by Indian currency.This was packaged in a sleek box.

The Direct Mailing generated a lot of positive PR and established CNBC-TV18 as a master in the language of business in India.