The book was made to look as if it had been written by the recipient personally. No secretary, no assistant and no shipping department will have the guts not to deliver the bosses book directly to his desk.By creating personalised covers that talk about the CEOs strategy for the company from a perspective that looks five years ahead. This book is the hard proof of their success and of their everyday struggle.

The book pampers the CEOs ego and makes them proud of their work. And 'Disruption' helps do that.

CEOs learn that 'Disruption' works. For example, Jürgen Ackermann, CEO of Deutsche Bank returned a call three hours after the book arrived on his desk.Invitations for credential presentations. Pitch invitations, for example, from Siemens mobile phones.