Cannes Lions

TBWA\TORONTO

TBWA\TORONTO, Toronto / TBWA / 2012

Overview

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Credits

Overview

Description

There are no restrictions other than responsible marketing code of conduct enforced by Canada's Advertising Standards Council.

Execution

Shortlisted for Strategy Magazine’s Agency of the Year, TBWA\Toronto was asked to submit a 2-minute film to promote the agency at the ceremony. Viewers were exposed to a trailer for a feature film called ‘The Revelation’, TBWA's story, on the evening of the ceremony and directed to view the full film online.

Outcome

The following creative was targeted to a very specific audience, approximately 600 people attending the function. The current view count of the film housed on YouTube is 518 views.That's an 86% reach.

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