There are no restrictions other than responsible marketing code of conduct enforced by Canada's Advertising Standards Council.

Shortlisted for Strategy Magazine’s Agency of the Year, TBWA\Toronto was asked to submit a 2-minute film to promote the agency at the ceremony. Viewers were exposed to a trailer for a feature film called ‘The Revelation’, TBWA's story, on the evening of the ceremony and directed to view the full film online.

The following creative was targeted to a very specific audience, approximately 600 people attending the function. The current view count of the film housed on YouTube is 518 views.That's an 86% reach.