Cannes Lions

HEUTE DAILY NEWSPAPER

HOLZHUBER IMPACTION, Vienna / AVHV VERLAGSGESELLSCHAFT / 2007

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Sex or Fun at your fingertipsTwo popular online only contents: sex and fun. Both published in the web edition of the daily newspaper "Heute" (Today).The two channels were launched in December 2006. The target was to promote the channels, to increase the daily traffic, usage time and frequency. Results: Click Rate 12.3%.

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JUNG von MATT/LIMMAT, Zurich

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2010, SR DRS

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