Cannes Lions
SNOW, Brussels / LG / 2006
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What is the worst briefing ever? Right, the agency's Christmas card. Every year, the teams find a creative way to escape this briefing. So this year, we gave up doing this and we asked the client to give them the briefing themselves.In a small game, you could hand over the briefing to one of the creative teams. But you will never succeed since they start running the moment you approach with the document.
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