Cannes Lions
D.O.E.S, Seoul / LG / 2007
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Objective:Introduce the new mobile phone of LG Cyon, focus on providing the images of Chocolate Ii so that it can appeal to consumer's emotion.Results:Dream of black label Like in a daydream, show various images that remind us of black body, gold label, chocolate Ii.Target Audience: 20-35 years old.
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