Absolut Reality BETC Interactive creates a new creative portal with dynamic content for its parent company, Havas Advertising.This site has been entirely thought out to put the group’s multicultural and decentralised strategy forward, mixing creativity and technical innovation.The site communicates to the general public, offering information in a clear and welcoming tone, as well as to the specialists in its “Investors” and “press room” sections.It gives an important place to specific web technologies, mixing dynamic content management, flash, video and random access to images.The animated introduction invites the web user to a multicultural visit: the site is an emblem of the diversity of its agencies and people, proud to take part in a network that puts them forward.The “creativity” section has been designed to show the agencies’ campaigns for global and regional clients of the group. It is destined to be updated by the agencies’ new creations and evolve during the year.The flash animation introducing the “group” and “creativity” sections and the random access to a series of images at each section invite the web user to discover more about the specificity of the group in a poetic manner.