Cannes Lions

ADVIL PAIN RELIEF

McCANN ERICKSON COSTA RICA, San Jose / WYETH / 2004

Presentation Image

Overview

Entries

Credits

Overview

Execution

A team of six people painted splashes with messages around busy pot-holed streets.

Outcome

With a small spend our client achieved huge recognition and an increase in sales. But, most importantly,the main goal was ahcieved to reaffirm that Advil will relieve all kinds of pain.

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