Cannes Lions
McCANN ERICKSON COSTA RICA, San Jose / WYETH / 2004
Overview
Entries
Credits
Execution
A team of six people painted splashes with messages around busy pot-holed streets.
Outcome
With a small spend our client achieved huge recognition and an increase in sales. But, most importantly,the main goal was ahcieved to reaffirm that Advil will relieve all kinds of pain.
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