The new Aflac.com fully integrates the new Aflac brand in an innovative and highly relevant way. Using a "Now Matters" theme, the website reinforces the relevance in the Now (the necessity for continuity of lifestyle and peace of mind) to the very moment in time that the user is visiting Aflac.com. The website reads the user's local time, and changes its presentation accordingly. When users visit Aflac.com throughout the day, the colour palette and imagery change and are all tied to their local time, events and experiences to present the closest connection between Aflac and the end customer.