Cannes Lions

CREDIT CARD

OMD THAILAND, Bangkok / VISA / 2010

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Overview

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Credits

Overview

Execution

It was staring us in the face - we needed to own time!

We became the first advertiser to convert the clockface into the word ‘Go’ and in so doing created a unique piece of outdoor furniture that works to tell people they should go out and spend with Visa, all of the time.

Overnight we erected Visa-go at 22 stations - creating a sudden omni-presence and establishing Visa as a dynamic brand that was visible where every passenger looked.

We leveraged a partnership with BTS to create a relevant outdoor format that was hitherto unavailable for sale as commercial space.

Touching the consumer at every station as they go to and from places where they work and shop served to engage at the point of consideration.

Outcome

By the end of the 1st week, 95% of passengers claimed to have seen the Visa-Go Clock.We successfully raised Visa card equity (BOC) to an apex, growing 10 points as compared the previous quarter.

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