VISA partnered with Australia’s most trusted travel brand, lonelyplanet.com, combining their integrity and trustworthiness with VISA’s global financial expertise.Assisting travellers at the Research stage, we created ‘VISA Go for Your Life!’ A widget which aggregated Lonely Planet content to allow users to find uniquely tailored travel experiences with a simple click.Enriching their planning outcome, we created a blog series entitled ‘Tales of the Unexpected,’ an inspiring interactive forum for travellers with real stories and advice.At the booking stage, we provided custom made VISA tools including currency convertors, language translators and finance tips to aid and assist. To compliment, we developed a partnership with the WOTIF Travel network allowing VISA to amplify its benefits when the target were most receptive to financial options.Arriving at the pre-departure stage we informed and excited travellers with customised factsheets, travel and money tips and mobile phrase books.

VISA’s research proved that now 1 in every 2 Australians surveyed think that paying with VISA is more secure than paying with cash. Fantastic, considering previously 65% of our target felt that paying with credit was not as secure.This strategy has also travelled around the world; showcased as a benchmark of excellence with both Lonely Planet and VISA internationally!VISA not only contributed to a less stressful journey of discovery online, we were also packed in their suitcases as they embarked on their offline adventure!