Cannes Lions

In Safe Hands - Fingerprint/Passcode/Pattern

BBDO ASIA, Singapore / VISA / 2017

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Overview

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Credits

Overview

Description

We created a range of ads that showed conventional items people would buy, revealed within graphic patterns that take the form of the usual ways one would verify their identity on their mobile phones before payment. Educating the masses that only with proper verification, can one get, or “unlock”, what one wants

Execution

The graphic imagery on each ad is based on the input methods on phones which one would use to verify their payment, i.e. fingerprints, Android pattern passcode, or the iPhone passcode input. By revealing the items that one would buy behind these “die-cut” patterns, we are demonstrating how paying with Visa on your mobile is both secure and safe.

Outcome

The campaign raised awareness for paying with Visa on your mobile, and continues to generate strong interest for the product.

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