Cannes Lions

AFTER SALES SERVICE

WUNDERMAN, Madrid / FORD / 2004

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The workshop industry has seen an increase of competition from franchises and independent workshops. Ford official workshops are losing clients and this decreases the client loyalty. Ford wanted to increase the traffic to offical workshops and also to increase client loyalty. That is why they asked the agency to develop a campaign directed to Ford owners informing them of the special offers at the offical workshops. It was an integrated on/offline campaign. When visiting the workshops clients received a brochure with a code. They should send an SMS with the code in order to participate on a draw for one year of fuel for free. The campaign was supported with viral marketing action, a microsite and an e-mailing

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