Cannes Lions
PUBLICIS LADO C, Madrid / RENAULT / 2006
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The spot was made for TV. We see a woman in the middle of the road at night, her car has a flat tyre. Cut. We see how both the woman and the car are not on the road anymore. We see a breakdown van arriving and a mechanic getting off it. He moves the car up on the van and manufactures a wooden rocking-chair for the woman sit down. He puts her in the van. Loc. off: “Fast as in F1”
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