Cannes Lions

ECO2

PUBLICIS BRUSSELS, Brussels / RENAULT / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We have created a radio commercial in an original format (very short) to catch attention by breaking traditional long and sometimes annoying car commercials. Moreover, we have realised the first car commercial that emitted very few CO2.

Outcome

We received a good reaction and an increase in visits on the website of Renault.

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