Cannes Lions
ORBITAL, Barcelona / RENAULT / 2007
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From a simple brief of a price promotion, we decided to boost the idea that Renault discounts are closed, asterisk-free. Thus we thought of killing the asterisks in the email and the rest of the executions. And in case they want to come alive again, we finished them off in the site to make it clear that Renault discounts do not hide behind small prints. What you see is what you pay. With no tricks.
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