Cannes Lions

Against The Tide

CPB, London / PERNOD RICARD / 2021

Film

Overview

Entries

Credits

Overview

Execution

This film adds a new chapter to the ‘Original By Tradition’ story. A story that not only shows The Glenlivet as the original creator of the Speyside Flavour but the difficulties an original has to face to stay original. This ambitious film is told on top of a giant fully working treadmill and shot all in camera. Our protagonist’s journey begins at the inception of his creation and as the treadmill fires up our unwitting hero navigates the trials an Original has to face: the naysayers, the conventions and the imitators. Because if you stand still you will literally perish.

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