Eurobest

Ageing Wine Bottle

KOLLE REBBE, Hamburg / WEINGUT KNIPSER / 2016

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Overview

Entries

Credits

Overview

Background

The superior quality winery Knipser is one of Germany’s best wineries. In the 2012 top vintage they produced a Cuvée XR from the varieties Merlot, Cabernet Franc and Cabernet Sauvignon which was bottled in 2015. This wine will be of optimum maturity between 2016 and 2026. So for the first time they wanted to design packaging for a period instead of a point in time.

Execution

Encasing an entire wine bottle in copper is a new way to combine materials. It involves winding the copper around the bottle until it is evenly coated, including the typical recessed grip. This casing receives the aroma of the wine, since it is completely opaque. The engraved logo replaces the need for a label and does not divert attention from the copper. At the top end of the casing, the wine does not come into contact with the metal when poured. After 3 years of barrel storage the wine was bottled in 2015. The bottle’s maturation after 5 and 10 years is simulated by way of illustration.

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