Cannes Lions

TEQUILA EL JIMADOR

GIOVANNI+DRAFTFCB, Rio De Janeiro / BROWN FORMAN / 2011

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Mexico is a traditional producer of TV soap operas. They typically involve tragic plots and fantastic twists in their storylines.As traditional as this form of Mexican drama is El Jimador Tequila, the best-selling tequila in Mexico.A strong tequila that helps to comfort long-suffering people.

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