Cannes Lions
TBWA\SWITZERLAND, Zurich / TBWA / 2012
Overview
Entries
Credits
Outcome
The mailing just cost us the postage stamp = minimum cost per responseWe reached more than 300 people in the marketing departments of our clients -Several clients asked us for help to improve their briefs -We got invitations for new business pitches via word of mouth recommendation-The return on investment already beat our expectations – and is still counting, since we, and our clients, are still working more efficiently.
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