We selected Marketing Directors in the category (Airlines, Cruises, Villages, Hotels & Resorts) andasked ourselves how to be relevant for our target.

The first one targeted Cruise Companies. The difficulty was to find an original draw using a liner, but we were lucky. The liner then became the agency with all its departments (the creative department in the full steam engine room, the management in the main bridge …). The pull to action at the bottom right, in the place of engineer's technical details.

Italy has 3 Cruise Companies. We mailed all three and we got three credentials. Now, deep discussions with one.We hope to get similar results from the other sectors!