Cannes Lions
WUNDERMAN MALAYSIA, Kuala Lumpur / WOMEN'S AID ORGANISATION / 2003
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Description
The solution was an everyday box of tissues. At the opening, a caption read ‘Find out how women clean their faces’. Once a tissue was pulled, it served as an in-your-face truth about domestic violence. For this idea, subtlety was spared. Blood stains were reproduced onto each tissue leaving the recipient momentarily jolted. Now the recipient would flip the box for answers to this unusual package. Here the sender’s message takes effect bringing the recipient as close as possible to the harsh realities of domestic violence.
Outcome
The mailing of the 'Tissue Box' took effect two weeks from the submission of the entry form. So far the response is still being tabulated. To find out the full extent of the results, we invite the Judges to call us during the judging period (June 03).
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