The best way to catch a gamer is talking with the same language. That means: Show him that you respect his game. Therfore a screenshot was taken from the game and edited to become a Counterstrike Anti-Aids message.

Only by seeding the idea within the German e-Sport community the ad was placed on more than 12,000 online servers. Thus we reached with the help of hundreds of clans nearly 1.2 million young gamers which means more than every second German Counterstrike gamer on World-Aids-Day.