Challenge:The Life Ball is Europe’s largest annual AIDS charity event. The ticket sales for this event – which are exclusively available via SMS-Ticketing – should be communicated.Idea:What we show is a preview of what one can expect to see at this most extraordinary event. Guided by the official Life Ball music, selected dancers strut their stuff in the most unusual places. Especially where one least expects it: the internet turns into their dancefloor.Target Group: Everybody who is interested in getting a Life Ball ticket.