Cannes Lions

AIDSHILFE AIDS CHARITY

BBDO GERMANY, Dusseldorf / AIDSHILFE DUSSELDORF / 2010

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Outcome

In comparison to other “normal” sex ads in the same newspapers almost two-thirds more men called the Safer Sexhotline of the Aidshilfe Düsseldorf which offered unprotected sex. And during the promotion about twelve percent more people asked the Aidshilfe Düsseldorf for detailed information. This big feedback shows, that it’s important to remind people of Aids, especially when they are not thinking with their brains.

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