The Young Pope is a brand new original series from CANAL+.Released in October 2016, the series has to compete with fierce contenders in a competitive environment where it is hard to stand out. To build awareness we gave meaning to its main character Pius XIII, a non-conformist young pope played by Jude Law.

To materialize our idea,we became partners with IBM to use their well-known artificial intelligence called Watson. To monitor to which extent AiMEN was able to fulfill its mission both quantitatively and qualitatively we devised an online dashboard. This dashboard provided us with a live picture of the messages analysed and answered by the AI as well as a library of messages effectively answered.

The AI development along with the dashboard production spanned over two and a half months from early August to mid-October 2016. The activation was released in France and lasted over 2 weeks right before the first broadcast of the series on October 24th 2016.