Cannes Lions
TRANSISTOR STUDIOS, New York / MIDEA / 2009
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We were asked to imagine the future of air conditioning units.We focused less on the technical requirements of the machine, and instead focused our energy on creating beautiful sculptural pieces. This allowed us to highlight function in new and dynamic ways, whilst always remaining true to the beauty aesthetic.Free to explore the world of sculpture and pure form we created a piece that alludes to the freedom of imagination that exists at the core of this concept.
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