Cannes Lions

AIR CONDITIONER

TRANSISTOR STUDIOS, New York / MIDEA / 2009

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

We were asked to imagine the future of air conditioning units.We focused less on the technical requirements of the machine, and instead focused our energy on creating beautiful sculptural pieces. This allowed us to highlight function in new and dynamic ways, whilst always remaining true to the beauty aesthetic.Free to explore the world of sculpture and pure form we created a piece that alludes to the freedom of imagination that exists at the core of this concept.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Midea 90 Minutes of Air Conditioning

PEREIRA O'DELL, San francisco

Midea 90 Minutes of Air Conditioning

2023, MIDEA

(opens in a new tab)