Dubai Lynx
WUNDERMAN THOMPSON, Cairo / MIDEA / 2020
Overview
Entries
Credits
Execution
The film opens on a hospital room with a doctor checking on Tarek, a boy that seems to have underwent a severe accident because of the bandages covering his body. We then see his uncle walk in and greet everyone; Tarek, the family and the doctor. The uncle proceeds by talking about our AC, completely ignoring the fact that Tarek just endured an accident. The uncle goes on and on about the technological advancement of our product and rants about it in a showy way. He asks Tarek and the doctor questions, in which they think they’re about Tarek’s wellbeing; however, he’s asking about our product. Everyone’s left confused about the uncle’s behavior, yet nothing’s stopping him from bragging and talking about himself as our AC’s engineer.
Cut to VO at the end: The AC is ours, but the Engineer (uncle) isn’t… Technology anyone would like to show off with.
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