Spikes Asia

The Coddled Cabbage

INSIGHT GROUP, Guangzhou / MIDEA / 2017

Film
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Description

To show how well Midea refrigerators keep food fresh, our story portrays the product personified as a young man tenderly caring for a head of cabbage throughout the day and night. The cabbage is his only concern and he’s obsessed with keeping it healthy and fresh. In the end he’s even reluctant to give up the coddled cabbage to its less-appreciative owner.

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