Cannes Lions

DONATIONS APPEAL

OGILVY & MATHER INDIA, Mumbai / ASSOCIATION FOR THE BLIND AND VISUALLY IMPAIRED / 2009

Overview

Entries

Credits

Overview

Description

An Indian marketplace is alive with certain characteristic sounds. Vendors hawking their wares in trademark styles, tea-sellers with peculiar accents, temple bells accompanied by the chanting of traditional hymns and kids singing nonsense verse. This spot is an aural montage of all these sounds, heard through the ears of a blind person. So all these sounds are transformed into street directions such as ‘turn right’, ‘go straight’ or ‘take a left at the checkpost’. Because to a blind person walking the street, these are not merely sounds, they are signboards that help him find his way.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Blood Saves Lives

JOE PUBLIC UNITED, Johannesburg

Blood Saves Lives

2022, SOUTH AFRICAN NATIONAL BLOOD SERVICE

(opens in a new tab)