Cannes Lions

Plastic Blood

BABEL, Paris / SURFRIDER FOUNDATION / 2022

Presentation Image
Supporting Images
Demo Film

Overview

Entries

Credits

Overview

Execution

The challenge was to manage to perfectly play the "trompe l'oeil - optical illusion". Having clearly a reference of microscopical view of the blood at first, and clearly corks and plugs in a second time. To do so, we did various versions of the corks in 3D.

For the DOOH version we decided to do it in a way that it looks like an animated print. Only the image of the corks zooms in. To create a moving surprise for the viewers.

The details of the micron scale (real size of a red cell) adds to the "scientific / microscopical" approach.

Similar Campaigns

12 items

Truth Quitters 2.0

JUN GROUP, New york

Truth Quitters 2.0

2023, TRUTH INITIATIVE

(opens in a new tab)