Cannes Lions

ENVIRONMENTAL AWARENESS CAMPAIGN

SAATCHI & SAATCHI LA, Los Angeles / SURFRIDER FOUNDATION / 2008

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Trash collected from various beaches was packaged to look like seafood. The items were displayed and sold at various local farmers’ markets.

Outcome

Membership inquiries nearly tripled. In the first few weeks, the video received over 1,000 hits and downloads and was passed around on several blogs. The stunt received widespread media coverage including an article in the Sunday edition of the Los Angeles Times, with a circulation of over 1,250,000 readers.

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