Cannes Lions

AIR FORCE 25 SHOE

WIEDEN+KENNEDY NEW YORK, New York / NIKE / 2007

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In order to leverage the broadcast spot which promotes the launch of theNike Air Force 25 Shoe, we decided to give consumers the chance toengage in the creation of their own Nike spot through a mashup technologyplatform. We utilized high quality footage and outtakes from thecommercial, along with different music tracks, to develop the custom mashupinterface. The mashup site is being supported online only - off links fromplaces like MTV.com and Slam.com.Site might be down by judging, so to gain entrance, use the following info to log on:username: Nikeaf25 password: Acce$$noW

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