In the span of the campaign, 375,000 internet users viewed the call-to-action on YouTube and Facebook. In the week of the promotion 2,000 messages were saved on the chip, over 7,000 clicks where counted on the “like” button, and over 4,000 comments were registered. Within the time of the activation, Nike Football Germany generated 70,000 new fans as well as 365.000 new fans for Mesut Oezil. The campaign was reported in Hundreds of Forums, Blogs and Magazines.