Cannes Lions
SAATCHI & SAATCHI , Auckland / NEW ZEALAND DEFENCE FORCE / 2013
Overview
Entries
Credits
Description
Launching an airborne peacekeeping mission relies on more than a rock star pilot.
30-odd specialists (intelligence officers, systems engineers etc) are part of the effort.
But a typical flight simulator only recruits pilots.
NZ Air Force Challenge is designed to demonstrate the variety of roles available.
Players test their skills (hand/eye co-ordination, problem solving etc)
in missions based on the true daily activities of our Air Force.
Example: a medic on a rescue crew has to take the pulse of an injured hiker in a dark, noisy, swaying helicopter.
Harder than it sounds. Give it a try.
Similar Campaigns
12 items