Cannes Lions

AIR FORCE CHALLENGE

SAATCHI & SAATCHI , Auckland / NEW ZEALAND DEFENCE FORCE / 2013

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Overview

Description

Launching an airborne peacekeeping mission relies on more than a rock star pilot.

30-odd specialists (intelligence officers, systems engineers etc) are part of the effort.

But a typical flight simulator only recruits pilots.

NZ Air Force Challenge is designed to demonstrate the variety of roles available.

Players test their skills (hand/eye co-ordination, problem solving etc)

in missions based on the true daily activities of our Air Force.

Example: a medic on a rescue crew has to take the pulse of an injured hiker in a dark, noisy, swaying helicopter.

Harder than it sounds. Give it a try.

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