Cannes Lions

MEN FREE BANNER

MEDIACOM, Bogota / MINISTERIO DEL INTERIOR / 2016

Case Film
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Overview

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Credits

Overview

Description

Based on the insight that "women seek for information in digital context because of privacy issues and intimacy", we created a Video Banner of a girl affected by servile marriage, that only women could see.

Thanks to search and behavioral patterns we followed women on the web serving in each contact, a stronger message from a Colombian Journalist that suffered domestic attacks.

Execution

The first search served a banner with a impactful message inspiring woman to report cases of servile marriage. If the woman looked again for related keywords, a stronger message was located and served, and so on.

Outcome

We were able to send messages to women that could be affected by the same crime

This low budget campaign allowed us to increase in 23% the calls of our national reporting line

And our website stapp.com had 197% more traffic. Generating 183% additional leads.

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