It is consider promo & activations because it managed to capture a real problem into a now day situation in the exact spot where the issue is going on. Interacting directly with the people and giving the message as clear as it could. This was instantly captured by the people and put into social media, promoting the campaign.

Billboards on the roads of colombia

We got to thousands of people that travel in Colombia. People found the campaign really powerful and the Department of the Interior is expecting positive results from the new tracking of the year.