AIRMOB is based on “Flashmobs” events , where a group of people who subscribe to a confidential mobile alert, meet briefly on a certain date at a certain time at a certain place and do something together before disappearing quickly.A series of 10 AIRMOB events were launched in ten major French cities.

Around 20 000 people turned up for them in the big French cities .Around 200 blogs talked about it, and a lot of regional and national press covered it.The video teaser was seen 50 000 times.