Cannes Lions

NO JET LAG

RAPP, Paris / AIR FRANCE / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We brought together the greatest “nose” in the fragrance business and one of France’s most famous composers to create the “No Jet Lag” kit. Its contents?

- A pillow mist specially designed to help you gently fall asleep.

- An original music track to help you wake up feeling fresh.

More than a mere mailing, it’s a sensorial experience like never before

Outcome

More sleep, less stress. Which in the very short term will probably transform humanity.

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