Cannes Lions

NO JET LAG

RAPP, Paris / AIR FRANCE / 2014

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Overview

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Credits

Overview

Execution

We brought together the greatest “nose” in the fragrance business and one of France’s most famous composers to create the “No Jet Lag” kit. Its contents?

- A pillow mist specially designed to help you gently fall asleep.

- An original music track to help you wake up feeling fresh.

More than a mere mailing, it’s a sensorial experience like never before

Outcome

More sleep, less stress. Which in the very short term will probably transform humanity.

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