Cannes Lions
RAPP, Paris / AIR FRANCE / 2014
Overview
Entries
Credits
Execution
We brought together the greatest “nose” in the fragrance business and one of France’s most famous composers to create the “No Jet Lag” kit. Its contents?
- A pillow mist specially designed to help you gently fall asleep.
- An original music track to help you wake up feeling fresh.
More than a mere mailing, it’s a sensorial experience like never before
Outcome
More sleep, less stress. Which in the very short term will probably transform humanity.
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