We were tasked with creating a piece to celebrate the extraordinary 20-year relationship between Travel Oregon and Wieden+Kennedy.

The solution is a very limited edition, handcrafted “Book of Oregon,” which embodies the spirit of Brand Oregon and elevates the work from advertising to artefact. Part art piece, part whimsical travel guide, the book interweaves hand-illustrated maps outlining regional adventures with tales of unconventional Oregonians.

The book has been exhibited as a piece of art at the agency and the client organization.