Cannes Lions
WIEDEN+KENNEDY, Portland / TRAVEL OREGON / 2018
Overview
Entries
Credits
Description
This film is a journey across the state of Oregon, from its intimate forests and waterfalls to its sweeping mountains and vast deserts. And it’s brought to life like never before—through colorful, stunning animation.
Set to a stirring original score performed by the Oregon Symphony, the film was designed to capture the magic and emotional experience of visiting Oregon. We created original characters, such as a biking caterpillar and a cloud man who controls the weather, to slightly exaggerate the feelings and storybook-like things visitors might see during their outdoor adventures in Oregon. We developed the unique style of animation to align with Oregon as well. It needed to have a high level of sophistication mixed with a sense of whimsy that never felt too childish.
Execution
Partnering with Psyop—creators of the Minecraft musical—and Sun Creature Studio to develop the original animation for this piece.
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