Cannes Lions
LOV - A NOVA GERACAO, Sao Paulo / ACCOR HOTELS GROUP / 2008
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Everybody knows the story: the innocent little red riding hood, the big bad wolf and the sick old grandmother. But this time, in this new interactive version of the facts, the old lady gets tired of becoming the wolf’s meal and decides to use her fidelity points in a comfortable hotel bed, in one of the many Accor hotels. See what happens.
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