We organised a KAPLA building event in Novotel Amsterdam City with the concept ‘Animals of the world’, including: a partnership with WWF, KAPLA profs, a famous Dutch presenter and a European record in building the tallest KAPLA giraffe’s neck.

We advertised in local media, created PR activities, and spread materials in 190 toy stores in 4 provinces. WWF sent out a national mailing to all their Ranger Club members. Photos made in an 'animal decor' were put online with a Novotel logo on it and were free to download. A 1 minute movie was made to spread on social media.

More than 500 children and 200 adults visited the event, resulting in 94% happy visitors! 94% of the visitors said their expectations were fulfilled and 90% of the visitors would consider coming to the next event. The record attempt was great (Kapla profs succeeded in building a 6.6 metre high giraffe's neck, without glue!). Due to this, the 3 biggest national newspapers wrote about it. 5 items were broadcast by local radio. Novotel was highly pleased and will continue to organise the successful event every year, both in the Netherlands and in other countries. WWF promised to help again.